Quote by Theodore Leavitt

The purpose of business is to create and keep a customer.

The purpose of business is to create and keep a customer.

Summary

This quote by Peter Drucker highlights the fundamental objective of any business â€“ to attract and retain customers. It emphasizes that a successful business doesn't solely focus on generating immediate profits or selling products, but rather strives to build long-term relationships with customers. By continuously creating value, addressing customer needs, and delivering superior experiences, businesses can cultivate loyalty and ultimately ensure their survival and growth in an ever-evolving marketplace. This quote serves as a reminder that placing the customer at the center of business strategies and decision-making is crucial for sustained success.

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By Theodore Leavitt

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