The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
It's strange, isn't it, how you never know you're living the best time of your life at the moment you're living it? If you could appreciate, at that instant, that this is it, maybe you'd make certain your mind imprinted every detail of the sights, smells, sounds and sensations. Then again, maybe knowing that life will only get duller, sadder, less hopeful afterward would inject melancholy into that moment. You'd miss life's peak experience by mourning it before it passes. So perhaps it's best not to know.
I see the Beijing National Stadium as an architectural project. I accepted Herzog and De Meuron's invitation to collaborate on the design, and our proposal won the competition. From beginning to end, I stayed with the project. I am committed to fostering relationships between a city and its architecture.