Quote by Harold Geneen Ceo

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

You read a book from beginning to end. You run a business th

Summary

This quote suggests that when it comes to running a business, it is more effective to envision the desired outcome or goal before proceeding with the necessary steps to achieve it. It encourages individuals to have a clear vision of the end result and then strategically plan and execute actions to work towards that goal. In contrast to reading a book sequentially, this quote emphasizes the importance of starting with the end in mind in order to optimize decision-making and ensure alignment with long-term objectives.

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By Harold Geneen Ceo

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