The sale begins when the customer says yes.

Summary

This quote emphasizes the pivotal moment in the sales process when the customer agrees or expresses their consent to make a purchase. It underscores the significance of reaching this stage as it signifies the initiation of the sale. The quote implies that all the prior efforts and interactions between the salesperson and customer ultimately lead to this critical point, where the salesperson's goal is achieved. It highlights the moment where the transactional relationship truly takes shape and a business transaction is established.

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