Quote by David Ogilvy

What you say in advertising is more important than how you say it.

What you say in advertising is more important than how you s

Summary

This quote implies that the content and message of an advertisement hold more significance than the creative and stylistic elements used to convey that message. It suggests that the substance and effectiveness of the advertising message is crucial, while the manner in which it is presented is of secondary importance. Essentially, the quote emphasizes that the core concept and what is being communicated is of greater significance in advertising than the aesthetic or delivery techniques employed.

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By David Ogilvy

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