Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

Summary

This quote highlights the idea that our preferences for certain luxury brands or expensive items may have a genetic component. The quote suggests that while science has not specifically identified genes for liking Godiva Chocolate or Prada, the study of identical twins indicates that our inherent tastes and temperaments play a significant role in shaping our consumer choices. It implies that factors like TV advertisements or sales events have less influence over our purchasing decisions compared to our inherent predispositions from birth.

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