If the service is free, the product being sold is you.
I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.
The beginning, middle, and end of the birth, growth, and perfection of whatever we behold is from contraries, by contraries, and to contraries; and whatever contrariety is, there is action and reaction, there is motion, diversity, multitude, and order, there are degrees, succession and vicissitude.
The pro athlete is a sad tale. He signs a big contract and thinks he's set for life. I didn't think I was set for life, and I don't now. As athletes, we are important, celebrities, in demand and rich. Then we are out of the game and we are not important, not celebrities, not in demand and not rich.