Sir, I have found you an argument. I am not obliged to find you an understanding.
I went to England in the '70s, and I was in my early 20s. There was still a residue of that era of being an underclass or colonial. I assume it must have been a more aggressive and prominent attitude 40 years before that, because Australia internationally wasn't regarded as having much cultural value. We were a country full of sheep and convicts.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.