Quote by Albert Camus

The society of merchants can be defined as a society in which things disappear in favor of signs. When a ruling class measures its fortunes, not by the acre of land or the ingot of gold, but by the number of figures corresponding ideally to a certain number of exchange operations, it thereby condemns itself to setting a certain kind of humbug at the center of its experience and its universe. A society founded on signs is, in its essence, an artificial society in which man's carnal truth is handled as something artificial.


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Summary

This quote by French philosopher Jean Baudrillard highlights the transformation of society from one based on material values to one based on signs and symbols. Baudrillard suggests that in a society where economic success is measured by financial transactions rather than tangible assets, there is a detachment from reality and a reliance on artificial constructs. This perspective implies that human experiences and truths are replaced with superficial and fabricated representations, ultimately leading to a society disconnected from authentic existence.

By Albert Camus
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