Success is the person who year after year reaches the highest limits in his field.
The two things that came out clearly were the sense of reality in the background and the mythical value: the essence of myth being that it should have no taint of allegory to the maker and yet should incipient allegories to the reader.[C.S. Lewis writes to J.R.R. Tolkien on December 7, 1929]
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.