If you take the cameras out of the courtroom, then you hide a certain measure of truth from the public.
Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
Ah, what shall we say then, but that earth threatened often Shall live on for ever that such things may be, That the dry seed shall quicken, the hard earth shall soften, And the spring-bearing birds flutter north o'er the sea, That earth's garden may bloom round my love's feet and me?
I'd just killed some of the best riders in the world - and I was clean. I'd taken nothing - no EPO, no cortisone, no testosterone, no painkillers, no caffeine. I had justified to myself that I was a great rider without drugs - yet perversely given myself the green light to dope again. I'd proved what I could do clean - how much more could I do if I was doped?