Quote by David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

I have a theory that the best ads come from personal experie

Summary

This quote suggests that the most effective advertisements stem from personal experiences. The author believes that their best ad creations have been inspired by their own real-life encounters. They argue that ads reflecting genuine personal experiences are perceived as authentic, trustworthy, and capable of influencing others persuasively. By drawing from real-life encounters, advertisers can establish a connection with their audience, enhancing the ad's impact and resonance.

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By David Ogilvy

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