We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Summary

This quote by Steve Jobs emphasizes the importance of creating products based on personal passion and the pursuit of excellence, rather than solely catering to the preferences of customers or relying on market research. Jobs suggests that by building the Mac for themselves, they had the independence to innovate without being swayed by external opinions. The focus was on creating a product that would meet their own high standards and be deemed great by their own judgment. Ultimately, this mindset contributed to the success of the Mac, as it aligned with their commitment to pushing boundaries and delivering outstanding quality.

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