Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

Summary

In this quote, the speaker highlights the multifaceted nature of Facebook usage. While people primarily use it to stay connected with loved ones, an additional aspect has emerged - the cultivation of a personal brand or identity. Users consciously shape their image on the platform, creating an online persona to connect with their desired audience. This implies that actively participating on Facebook has become essential, as it provides an advantage in terms of online presence and social connections.

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