We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

Summary

This quote suggests that the speaker's company sought to adopt many of Southwest Airlines' positive attributes, such as the fun, spirited environment, great staff, friendly demeanor, and operational efficiency. However, the company also aimed to differentiate itself by offering additional elements or perks that customers are not accustomed to experiencing with Southwest Airlines.

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