A true friend encourages us, comforts us, supports us like a big easy chair, offering us a safe refuge from the world.
There are few things more disturbing than to find, in somebody we detest, a moral quality which seems to us demonstrably superior to anything we ourselves possess. It augurs not merely an unfairness on the part of creation, but a lack of artistic judgment. Sainthood is acceptable only in saints.
The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.