The truth is that most small businesses will not succeed and you need to be emotionally prepared for this.

Summary

This quote suggests that the harsh reality is that the majority of small businesses do not thrive or achieve success. It emphasizes the importance of being mentally and emotionally prepared for potential failure when starting a small business. It highlights the need for entrepreneurs to approach their endeavors with a realistic mindset and understand that success is not guaranteed, requiring resilience and adaptability in the face of challenges and setbacks.

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