Quote by Jeff Bezos

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

There are two ways to extend a business. Take inventory of w

Summary

This quote highlights the two main approaches businesses can take to extend their reach and grow. The first approach involves leveraging existing skills and strengths to expand business operations in related areas. The second approach requires identifying customer needs and adapting to meet those demands, even if it means acquiring new skills or knowledge. The example of Kindle demonstrates the second approach, where Amazon analyzed the market demands for a digital reading device and then worked backward to develop the Kindle, despite it being a departure from their core competency in selling physical books.

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