Quote by Leo Burnett

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

If you are writing about baloney, don't try and make it Corn

Summary

This quote suggests that if you are writing about a trivial or insignificant topic (baloney), don't try to embellish or disguise it as something more sophisticated (Cornish hen). Instead, focus on making it the best version of what it is (good baloney). The quote emphasizes the importance of authenticity and avoiding the false pretenses of trying to present something as more significant or profound than it truly is.

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