If you're not serving the customer, you'd better be serving someone who is.

Summary

This quote suggests that if one is not directly serving the customer, then it is crucial to be supporting someone who is. It highlights the importance of recognizing the ultimate purpose of any role or job, which is to provide value to the customer or end-user. Whether one is directly interacting with the customer or working behind the scenes, their efforts should ultimately contribute to enhancing the overall customer experience. This quote emphasizes the significance of a customer-centric perspective and the need for every individual within an organization to understand and fulfill customer needs in some capacity.

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