The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.
All questions of right to one side, I have never been able to banish the queasy inner suspicion that Israel just did not look, or feel, either permanent or sustainable. I felt this when sitting in the old Ottoman courtyards of Jerusalem, and I felt it even more when I saw the hideous 'Fort Condo' settlements that had been thrown up around the city in order to give the opposite impression. If the statelet was only based on a narrow strip of the Mediterranean littoral (god having apparently ordered Moses to lead the Jews to one of the very few parts of the region with absolutely no oil at all), that would be bad enough. But in addition, it involved roosting on top of an ever-growing population that did not welcome the newcomers.