Summary
This quote suggests that advertisers are aware of the power of humor in creating a connection between consumers and their products. By incorporating humor in advertisements, advertisers aim to engage with audiences on a relatable and entertaining level. They utilize humorous elements to form a strong emotional bond and make their products more memorable. Humor has the ability to generate positive associations and create a favorable impression of the advertised products, thereby enhancing consumers' inclination towards purchasing them.
Topics
Humor
By Allen Klein
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