Quote by David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
Summary
This quote suggests that advertisers who rely on catchy jingles to promote their products or services may not truly understand the challenges and complexities of selling. It implies that if these advertisers had experience with actually selling something, they would recognize the limited effectiveness of jingles alone in convincing people to make purchases. Essentially, the quote questions the credibility and effectiveness of using jingles as a selling tactic.
Topics
Power
By David Ogilvy
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