Quote by E.B. (Elwyn Brooks) White

Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.

Advertisers are the interpreters of our dreams -- Joseph int

Summary

This quote suggests that advertisers hold great power in shaping our desires and aspirations, similar to how Joseph interpreted dreams for Pharaoh in biblical times. Advertisers are depicted as injectors of excitement and purpose into our otherwise mundane lives, using our vulnerabilities such as fear, ambition, and desire as their weapons. Just as a bright and sharp sword is effectively used in battle, advertisers must continually maintain the strength and impact of these tactics in order to influence and persuade consumers.

Topics

Advertising

By E.B. (Elwyn Brooks) White

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