Summary
This quote suggests that working in an advertising agency can often be chaotic and confusing, representing 85 percent of the experience. It implies that the process of creating and executing advertising campaigns involves managing numerous variables, such as client demands, creative ideas, market research, and media buying, which can lead to confusion. The remaining 15 percent refers to the commission garnered for successfully delivering effective advertising strategies and campaigns to clients.
Topics
Business
By Fred Allen
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