Quote by David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Advertising is a business of words, but advertising agencies

Summary

This quote by David Ogilvy highlights the irony of the advertising industry, where the primary tool is words, yet many advertising professionals lack the ability to effectively write. Ogilvy suggests that these individuals struggle to craft meaningful advertising campaigns and strategic plans. By comparing them to deaf mutes on a grand stage, he emphasizes their incompetence in a field that relies heavily on effective communication and creativity.

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By David Ogilvy

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