Quote by William Bernbach

In advertising, not to be different is virtual suicide.

In advertising, not to be different is virtual suicide.

Summary

This quote emphasizes the crucial importance of standing out and embracing uniqueness in the field of advertising. It suggests that failing to differentiate oneself from competitors is equivalent to self-destruction in the advertising industry. To thrive and succeed in this highly competitive realm, it becomes essential to create distinctive and memorable campaigns that capture people's attention and leave a lasting impression. Traditional or generic approaches can be ineffective in a world filled with countless advertisements, making it imperative for advertisers to be bold and innovative in order to garner attention and achieve their objectives.

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By William Bernbach

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