Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Summary
This quote suggests that advertising is primarily about persuading people, which is more of an art than a scientific process. It implies that advertising goes beyond simply presenting facts and figures, but relies on creativity, intuition, and emotional appeal to influence the audience. The quote highlights the subjective nature of persuasion, indicating that there are no fixed rules or formulae for successfully convincing others. Ultimately, it emphasizes the importance of using imaginative and artistic approaches in advertising to effectively sway people's opinions and behaviors.
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