Summary
This quote suggests that the success of any advertising campaign relies on capturing the attention and engagement of the audience. If the advertisement goes unnoticed, it renders all other efforts irrelevant or meaningless. No matter how well-designed, persuasive, or targeted an advertisement is, if it fails to capture the attention of the target audience, it will not have any impact or be effective in achieving its goals. Thus, making sure the advertisement grabs attention and stands out becomes the critical factor in determining its overall success and relevance.