Quote by Edward R. Murrow
American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Summary
This quote emphasizes the importance of truthfulness in American traditions and ethics. It suggests that being truthful is crucial not only because it aligns with the values of American society but also because truth is the most effective form of propaganda, while lies are the least effective. In order to persuade others, one must first be believable, and to be believable, one must maintain credibility. And to establish credibility, it is essential to always be truthful. This quote highlights the simplicity and significance of truthfulness in effectively conveying messages and shaping public opinion.
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