Quote by Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Brands must empower their community to be change agents in t

Summary

This quote highlights the importance of brands not only connecting with their communities but also empowering them to make a positive impact. By taking on a mentoring role, brands should assist their customers in developing the skills and knowledge necessary to become successful marketers themselves. This involves providing customers with valuable tools, techniques, and strategies that enable them to achieve their own goals. Through this approach, brands can cultivate a sense of agency within their community, allowing customers to become active change agents and advocates for the brand.

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By Simon Mainwaring

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