Quote by Peter Drucker

Business has only two functions -- marketing and innovation.

Business has only two functions -- marketing and innovation.

Summary

This quote suggests that the success and survival of a business rely solely on the two key functions: marketing and innovation. Marketing encompasses the process of identifying and reaching customers, promoting products or services, and creating value for them. Innovation, on the other hand, involves developing new ideas, products, or processes that meet consumers' needs or address market gaps. By effectively marketing and innovating, a business can attract customers and stay ahead of competition, leading to growth and profitability. Ultimately, this quote stresses the importance of embracing dynamic marketing strategies and continuous innovation to thrive in the business world.

Topics

By Peter Drucker

Liked the quote? Share it with your friends.

Random Quotations

A police state finds that it cannot command the grain to gro

A police state finds that it cannot command the grain to grow.

John Fitzgerald Kennedy

We live in an age where anonymity is growing in magnitude li

We live in an age where anonymity is growing in magnitude like a bomb going off.

Begin to weave and God will give the thread.

Begin to weave and God will give the thread.

Procrastination

The goals of corporate consumerism require that we accept it

The goals of corporate consumerism require that we accept its values, that we fail to seek better alternatives, that we reject the possibility of finding better alternatives ('psycho-babble'), that we fail even to see the existence of a problem to be solved, that we therefore live according to an entirely inadequate set of values, that we therefore live in complete confusion, that we therefore suffer profound and devastating psychological, physical and environmental disease; that we suffer and, if necessary, die for profit.

David Edwards, Burning all Illus

I write the vocals last, because I wanted to invent the musi

I write the vocals last, because I wanted to invent the music first and push the music to the level that I had to compete against it.

what such people miscall their religion, is a vent for their

what such people miscall their religion, is a vent for their bad humours and arrogance.

Charles Dickens

Terrorism Religion

A new and valid idea is worth more than a regiment and fewer

A new and valid idea is worth more than a regiment and fewer men can furnish the former than command the latter.

Oliver Wendell Holmes

I only travel to good material, a good director and a good c

I only travel to good material, a good director and a good company. I won't work in another country for a year any longer, because I have a lovely wife and I adore her and I can't bear to be away from her.

I deny morality as I deny alchemy.

I deny morality as I deny alchemy.

Friedrich Nietzsche

Morality Alchemy Immoralism

If you want to lose your faith, make friends with a priest.

If you want to lose your faith, make friends with a priest.

G. I. Gurdjieff

Although the time of death is approaching me, I am not afrai

Although the time of death is approaching me, I am not afraid of dying and going to Hell or (what would be considerably worse) going to the popularized version of Heaven. I expect death to be nothingness and, for removing me from all possible fears of death, I am thankful to atheism.

After the chaos and carnage of September 11th, it is not eno

After the chaos and carnage of September 11th, it is not enough to serve our enemies with legal papers.