Quote by Peter Drucker

Business has only two functions -- marketing and innovation.

Business has only two functions -- marketing and innovation.

Summary

This quote suggests that the success and survival of a business rely solely on the two key functions: marketing and innovation. Marketing encompasses the process of identifying and reaching customers, promoting products or services, and creating value for them. Innovation, on the other hand, involves developing new ideas, products, or processes that meet consumers' needs or address market gaps. By effectively marketing and innovating, a business can attract customers and stay ahead of competition, leading to growth and profitability. Ultimately, this quote stresses the importance of embracing dynamic marketing strategies and continuous innovation to thrive in the business world.

Topics

Business

By Peter Drucker

Liked the quote? Share it with your friends.

Random Quotations

Great is our admiration of the orator who speaks with fluenc

Great is our admiration of the orator who speaks with fluency and discretion.

Marcus Tullius Cicero

Speeches (oratory)

Only an obstinate prejudice about this period (which I will

Only an obstinate prejudice about this period (which I will presently try to account for) could blind us to a certain change which comes over the merely literary texts as we pass from the Middle Ages to the sixteenth century.

Literary Criticism

Cinema is visually powerful, it is a complete experience, re

Cinema is visually powerful, it is a complete experience, reaches a different audience. It's something I really like. I like movies.

Movies

A belief which does not spring from a conviction in the emot

A belief which does not spring from a conviction in the emotions is no belief at all.

Belief

So great was the extremity of his pain and anguish, that he

So great was the extremity of his pain and anguish, that he did not only sigh but roar.

Great

Middle Age is that perplexing time of life when we hear two

Middle Age is that perplexing time of life when we hear two voices calling us, one saying, Why not? and the other, Why bother?

Sydney J. Harris

Age

Clarity of mind means clarity of passion, too this is why a

Clarity of mind means clarity of passion, too this is why a great and clear mind loves ardently and sees distinctly what it loves.

The next thing I knew, I was out of the service and making m

The next thing I knew, I was out of the service and making movies again. My first picture was called, GI Blues. I thought I was still in the army.

Movies

Learning gives us a fuller conviction of the imperfections o

Learning gives us a fuller conviction of the imperfections of our nature which one would think, might dispose us to modesty.

Learning

Skill is the unified force of experience, intellect and pass

Skill is the unified force of experience, intellect and passion in their operation.

Experience

I'd love to date somebody cool, fun, funny.

I'd love to date somebody cool, fun, funny.

Cool

This house was our dream-the gardens, the study, even the sw

This house was our dream-the gardens, the study, even the swimming pool. Even though I can't see John when I wake up in the morning, I can always feel him here with me.

Morning