Quote by Milan Kundera

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

Summary

This quote suggests that the essential activities of any business can be boiled down to two functions: marketing and innovation. Marketing refers to the process of promoting and selling products or services to attract customers and generate revenue. Innovation, on the other hand, pertains to the development of new ideas, solutions, or improvements to existing products and processes. Essentially, this quote asserts that successful businesses must focus on effectively reaching their target market through marketing strategies while continually evolving and staying ahead of the competition through innovation.

By Milan Kundera

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