Quote by David Ogilvy

The consumer isn't a moron. She is your wife.

The consumer isn't a moron. She is your wife.

Summary

This quote, often attributed to legendary advertising executive David Ogilvy, emphasizes the importance of understanding and respecting the intelligence and perspective of consumers. It acknowledges that consumers are not gullible or easily fooled, but individuals with their own preferences, insights, and valuable opinions. By referring to the consumer as "your wife," it underscores the need for advertisers and marketers to treat consumers with empathy and recognize that they are intelligent decision-makers deserving of respect and consideration.

By David Ogilvy

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