Quote by Stanley Marcus

Consumers are statistics. Customers are people.

Consumers are statistics. Customers are people.

Summary

This quote emphasizes the distinction between consumers and customers. It suggests that while consumers may be viewed as mere statistics or numbers within market research, customers are considered as individuals with unique needs and preferences. It reminds businesses to go beyond analyzing data to truly understand and connect with their target audience on a personal level. By treating customers as people rather than just consumers, companies can improve their customer service and overall customer experience to build lasting relationships and loyalty.

Topics

Customer Service / Sales

By Stanley Marcus

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