Quote by Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
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Summary
This quote suggests that the impact of social media goes beyond technological advancements and corporate rankings. It highlights how social media is leading to a significant transformation in the way brands interact with their customers. The concept of "creative destruction" implies that traditional methods of brand-customer relationships are being replaced or disrupted by new and innovative approaches driven by social media. This shift is likely to have far-reaching consequences and redefine the dynamics between companies and their target audiences.