Quote by Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
Summary
This quote suggests that the impact of social media goes beyond technological advancements and corporate rankings. It highlights how social media is leading to a significant transformation in the way brands interact with their customers. The concept of "creative destruction" implies that traditional methods of brand-customer relationships are being replaced or disrupted by new and innovative approaches driven by social media. This shift is likely to have far-reaching consequences and redefine the dynamics between companies and their target audiences.
Topics
Change
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