Quote by Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with str

Summary

This quote explains the difference between art and advertising by highlighting the importance of strategy. It suggests that while creativity alone may produce aesthetically pleasing works of art, creative ideas executed with a strategic approach become effective advertising. The quote emphasizes that advertising involves more than just creative expression, it requires a targeted strategy to effectively communicate and achieve specific goals.

Topics

Art

By Jef I. Richards

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