Quote by Jeff I. Richards

Creative without strategy is called art. Creative with strategy is called advertising.

Creative without strategy is called art. Creative with strat

Summary

This quote suggests that creativity on its own can be seen as a form of art, but when combined with a strategic approach, it becomes advertising. Simply being creative is a valuable skill, allowing individuals to express themselves artistically without any specific purpose or objective. On the other hand, creative ideas that are shaped by a deliberate strategy result in advertising, which aims to influence and persuade a target audience towards a specific outcome, such as selling a product or promoting a brand. By combining creativity with purposeful planning, advertising becomes a powerful tool for communication and persuasion.

By Jeff I. Richards

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