Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Summary

This quote highlights the fundamental principles of design. It asserts that for design to be successful, it should encompass both functionality and beauty, aligning with the practical and aesthetic aspects of business. However, the quote emphasizes that the ultimate purpose of good design is to serve people. This means that design should prioritize the needs, desires, and experiences of the intended users, ensuring that it solves problems, enhances usability, and creates an emotional connection. In essence, good design should primarily focus on improving people's lives and making their interactions with products, services, and environments more meaningful and fulfilling.

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