Quote by Paul Rand
So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.
Summary
This quote emphasizes the cyclical nature of the design or creative process. It suggests that designers start by identifying a problem, but then set it aside and allow themselves to explore different ideas and perspectives. Through this exploration, either the problem itself or a potential solution will become clearer. This quote highlights the importance of constantly reevaluating and adapting one's ideas throughout the creative process, reinforcing the iterative and dynamic nature of design.
By Paul Rand
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