Quote by Win Ng
Developing a prototype early is the number one goal for our designers, or anyone else who has an idea, for that matter. We don't trust it until we can see it and feel it.
This quote emphasizes the importance of creating a prototype in the design process. It suggests that designers and individuals with ideas should prioritize developing a tangible representation of their concept. The quote implies that merely conceptualizing or discussing an idea isn't enough, as trust and confidence in its potential can only be achieved by physically experiencing it. By creating a prototype, design flaws can be identified and improvements can be made, ultimately leading to a more effective and successful final product.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?