Quote by Steve Jobs

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

Our DNA is as a consumer company - for that individual custo

Summary

This quote emphasizes the importance of customer satisfaction and taking full ownership of the user experience. The comparison of DNA to a consumer company implies that just as DNA determines our individual characteristics, the success and failure of a company hinge on the approval or disapproval of its customers. The quote suggests that the focus should be on catering to the individual customer and acknowledging that any shortcomings in the user experience are the responsibility of the company. In essence, it highlights the need for companies to prioritize and take accountability for delivering a satisfactory experience for their customers.

Topics

Experience

By Steve Jobs

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