Quote by Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Summary
This quote highlights the fundamental relationship between ethics, trust, and the effectiveness of advertising. It suggests that if advertising practices are not conducted ethically, with honesty and integrity, the trust of consumers will be lost. Without trust, advertising becomes ineffective as consumers will disregard or reject its messages. Therefore, to be meaningful and impactful, advertising must prioritize ethical considerations to build and maintain trust with its audience.
Topics
Trust
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