Quote by David Ogilvy

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

I don't know the rules of grammar. If you're trying to persu

Summary

The quote emphasizes the importance of adapting one's language to effectively persuade others. It suggests that understanding and using the language that resonates with the target audience is vital when attempting to sway their opinions or influence their actions. Instead of rigidly following grammar rules, the quote proposes using the language that the audience is accustomed to in order to establish a stronger connection and maximize the chances of successfully conveying a persuasive message.

Topics

Persuasion

By David Ogilvy

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