Quote by Guy Kawasaki

Evangelism is selling a dream.


Evangelism is selling a dream.

Summary

This quote suggests that evangelism is like promoting or advertising a dream to others. Rather than simply sharing religious beliefs or practices, it implies that evangelists often try to make their messages desirable and appealing to attract and convince new followers. Similarly to the way salespeople market products by emphasizing their positive features and benefits, evangelists aim to present their faith as an enticing dream that others should aspire to be a part of. This explanation captures the idea that evangelism involves a persuasive and intentional effort in portraying religious ideas as something desirable and worth pursuing.

Topics

Evangelism
By Guy Kawasaki
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