Quote by Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame.
Summary
This quote highlights the dynamic nature of technology and its impact on our society. It suggests that with the advent of new technologies, it is not just the content or “picture within the frame†that changes, but also the very structure and framework of our lives. Each new technology brings about a shift, altering how we think, communicate, and interact with the world around us. Rather than focusing solely on the surface-level changes, this quote emphasizes the importance of understanding and adapting to the underlying changes in our technological landscape.