Quote by Jean Baudrillard

The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters -- there is no alternative but to fill the screen; otherwise there would be an irremediable void. That's why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.

The futility of everything that comes to us from the media i

Summary

This quote suggests that the overwhelming presence of constant noise and stimulation in the media stems from its inability to remain quiet or still. From music to advertisements to news broadcasts, there is a constant need to fill the screen to prevent an inevitable emptiness. Therefore, any minor mistakes or interruptions in the presenter's performance become captivating because they expose the profound hollowness that underlies our consumption of media through this limited window of experience. The quote highlights the futility and inherent emptiness that saturates our media-saturated world.

Topics

Media

By Jean Baudrillard

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