Quote by Andrea Jung
The game in beauty is changing so much, if your product isn't high tech or can't make a unique performance claim - plump your lips, reduce your lines, look glossy, and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick, but a $5 lipstick!
![The game in beauty is changing so much, if your product isn'](https://quotation.io/quotes/game-beauty-changing-much-product-isnt-the.jpg)
Summary
This quote highlights the evolving nature of the beauty industry, where technological advancements and innovative features have become essential for products to thrive in the market. No longer is simply providing color or enhancing features enough. Even affordable cosmetics need to offer high-tech elements or specific performance claims like lip plumping, reducing fine lines, long-lasting gloss, or 24-hour wear to stay relevant and competitive. The quote suggests that the convergence of technology and functionality has become a prerequisite for beauty products across all price ranges.
Topics
Beauty
By Andrea Jung