Quote by Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good design is making something intelligible and memorable.

Summary

This quote emphasizes the difference between good design and great design. It suggests that while good design focuses on creating something that is easily understandable and memorable, great design goes a step further by also infusing meaning into the design. Great design has a lasting impact on its audience by offering a deeper and more significant experience. It implies that the most impactful designs are those that not only attract attention but also resonate with meaning and purpose, connecting with people on a deeper level.

Topics

Design

By Dieter Rams

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