With 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.

Summary

This quote suggests that the film 'Good Will Hunting' deviates from the usual expectation of a comedy starring Robin Williams. Miramax ensured that the audience's perception was different, not anticipating the typical comedic performance from Williams. The quote further suggests that test screenings can be unsuccessful if they are conducted incorrectly or if the wrong audience is chosen for evaluation.

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